See how AI describes your brand, with the answers to check it
Review brand perception across six dimensions and inspect the language behind the assessment.
Opening the sample workspace...
What's inside
Brand language and six perception scores
Review recurring descriptions of your brand and compare the same dimensions across competitors.
- Response evidence supporting brand sentiment scores.
- Six dimensions: trust and reliability, innovation, value for money, customer experience, market leadership and likelihood of recommendation.
- Scores by brand and assistant, with available evidence to check the assessment.
Differences between assistants and markets
Compare how assistants describe the same brand instead of relying on one combined score.
- The same dimensions and supporting language for each assistant.
- Seven assistants on Business and above: ChatGPT, Claude, Gemini, Perplexity, Grok, Qwen and Seed.
- Country and segment context to investigate differences between markets.
Changes in brand perception
Review how descriptions and dimension scores change during your reporting period.
- Dimension history within your plan's retention window.
- Compare the language in earlier and more recent answers.
- Review periods before and after a campaign, then inspect the evidence behind any movement.
Check how your positioning reaches AI answers
For brand, communications, and product marketing teams.
Review the dimensions that matter
Compare trust, innovation, value, customer experience, leadership, and likelihood of recommendation. Treat the scores as an assessment of the collected answers.
Inspect the supporting language
Read evidence and provider summaries to understand the assessment. Separate a repeated description from a single answer that needs further investigation.
Turn a finding into a messaging review
Share specific descriptions with product marketing or communications. Check factual accuracy and the evidence on your own pages before choosing a response.
Plan availability
Sentiment analysis is included on Business, Enterprise and Custom. Starter includes mention tracking without perception scoring. Business has a 14-day trial with no card required.
| Feature | Starter | Business | Enterprise | Custom |
|---|---|---|---|---|
| Perception scoring | Not included | Included | Included | Included |
| AI assistants | 3 | 7 | 7 | 7 |
| History | 90 days | 90 days | 12 months | Unlimited |
Pairs with
Questions and answers
What is brand perception in AI answers?
It is the language assistants use to describe your brand. Cleotic assesses collected answers across six dimensions and shows supporting phrases and evidence where available. These scores describe the answers, rather than what customers think.
Is this the same as social listening?
No. Social listening examines what people post on public platforms. Sentiment analysis here examines responses from AI assistants to the questions you monitor. It gives you a separate view of how your brand is described.
Why do assistants describe my brand differently?
Assistants use different models and sources, and their answers can reflect information from different periods. Read the captured responses and available citations to check where descriptions differ or contain outdated claims.
Can I change how AI describes my brand?
You can improve the accuracy and clarity of your own pages and request corrections to third-party coverage. You cannot directly edit an assistant's answers. Monitor later responses to see whether the language changes; an update does not guarantee a different description.
Which plans include sentiment analysis?
Business, Enterprise and Custom include perception scoring. Starter tracks brand mentions without the six-dimension assessment. Business includes a 14-day trial with no card required.
Read how AI talks about your brand
Begin with a free audit, then monitor brand perception across the prompts relevant to your business.